Does it matter?
Blogs by actors came into limelight when Aamir started writing one. It reached highest publicity in media when Aamir wrote the controversial blog entry on Shahrukh khan.
Now Aamir's blog receives total media attention, everyone has close eye on what Aamir writes next. Aamir’s every blog entry is news now. See Aamir congratulates Abhinav Bindra and Blog and tackle!
Beyond reaching fans: the utility of blogs for marketing
Aamir’s blog have lot of expectations from media and Aamir lived upto expectations by providing them time-to-time stories and making them happy. Aamir invited Imran and Jenelia to write on his blog. Both of them are starcast of his own production ‘Jane Tu Ya Jane Na...’. It was enough to create gossip material for urban youth which was also target market for the film. At the same time Aamir is also creating the pre-release excitement for its forth coming movie ‘Ghajini’ using the blog. And all this advertising is coming at no cost at all.
Take example of Payal Rohatgi. She is using her blog consciously moving from her sex-symbol image to a much respected actress. She writes about her film shootings, her media appearances. The blog has mix of her family and movie photos. Agreed, she doesn't write well but after visiting her blog you will certainly look at her beyond an item-girl. Check out yourself.
Now the downside!
If you are celebrity, you do not have 'freedom of speech'. You need to have strict control over your expression. It might not matter for Aamir to make any comments on Shahrukh but for anyone else it might backfire.
You need to maintain regular frequency of blog-posts, any laziness of this front will lead to reduced interest of blog-readers. Blog will die along with its popularity if loyal readers are not provided daily dosages of blog-posts. Bloggers know that it is not an easy task.
Other Bloggers
Check out the list of Bollywood bloggers (Lot of efforts went into searching of them). Many of these blogs have specific purpose of existence, some obvious, some are beyond obvious.
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