This blog was dead for 2 years. Even though the theme was most interesting, I lacked motivation to write.
I am making it live again with post on Peepli Live :D
---
Like all the Amir Khan fans, I am waiting for release of Peepli Live. It is supposed to be satire on farmer suicide, urban-rural gap and Indian journalism. Such politically sensitive issues are hardly touched by commercial film makers in India, barring few exceptions like ‘गाभ्रीचा पाऊस - The damned rain’ (For those who do not know, its a Marathi movie on farmer suicide which won many international awards)
Amir is clever strategist, when it comes to marketing and promotion of his movies. This time subject is such that he does not have to do anything, media and opposition will take care of publicity for his movie.
My older post - 'Catch them online', was about online promotion of movies. Just out of curiosity, I wanted to see how does the 'Peepli Live' performs online, here is the analysis. (Done on 11 July 2010, 17:00)
Google gives About 2,040,000 results on searching ‘Peepli Live’, out of which About 225 results are classified as News.
Orkut community has 24,573 members
Facebook page received 3,321 People Like
Twitter has merely 29 followers
Official channel set up on Youtube and official video has received whopping 21,000 views in just 1 week
Movie’s Wikipedia and IMDB pages are updated with latest information.
The best part of promotion is the official website of Peepli Live. It is a piece of creativity, takes time to load but definitely worth a watch. (I feel that they have goofed up in Hindi channel part, the script should have been Hindi.)
So far online performance is good and still there is about month's time for release. Good luck Amir!
