Saturday, August 21, 2010

Peepli [Live] : Part 2

I watched the movie on the very second day of release. The movie lived up to its expectations. ( I was so engrossed in movie that I lost my mobile in theater luckily got back too, This was the 7th time I lost my cell and got back)

Anyways, this is sequel to my post on Peepli [Live] and internet. You can read first part here.



This is comparative analysis of pre and post release. (Data for pre-release is of 11 July at my first post and post-release is on 21 Aug 2010, 21:00)

300% rise in results to given by Google on searching ‘Peepli Live’ which is now about 8,140,000, out of which 787 classified as News.

Orkut community fans did not move much just to 25,963 from earlier 24,573. But Facebook page likes moved from mere 3,321 People Likes to 16,276. Twitter followers list moved to 403 from 29.

Official channel set up on Youtube has received total 484,126 views adding up counts for all videos.

Bottom line is Peepli [Live] out performed on internet just like on box office, full marks to online publicity of Peepli [Live].

Do participate in the Peepli [Live] contest to win 5 Lotas and 1 Hookah autographed by Amir Khan. You can find all answers in the website itself. (Just think, in case you win then everyone in your family will have a separate Lota, no fight in morning)

Sunday, July 11, 2010

Peepli Live

This blog was dead for 2 years. Even though the theme was most interesting, I lacked motivation to write.

I am making it live again with post on Peepli Live :D

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Like all the Amir Khan fans, I am waiting for release of Peepli Live. It is supposed to be satire on farmer suicide, urban-rural gap and Indian journalism. Such politically sensitive issues are hardly touched by commercial film makers in India, barring few exceptions like ‘गाभ्रीचा पाऊस - The damned rain’ (For those who do not know, its a Marathi movie on farmer suicide which won many international awards)

Amir is clever strategist, when it comes to marketing and promotion of his movies. This time subject is such that he does not have to do anything, media and opposition will take care of publicity for his movie.

My older post - 'Catch them online', was about online promotion of movies. Just out of curiosity, I wanted to see how does the 'Peepli Live' performs online, here is the analysis. (Done on 11 July 2010, 17:00)

Google gives About 2,040,000 results on searching ‘Peepli Live’, out of which About 225 results are classified as News.

Orkut community has 24,573 members

Facebook page received 3,321 People Like

Twitter has merely 29 followers

Official channel set up on Youtube and official video has received whopping 21,000 views in just 1 week



Movie’s Wikipedia and IMDB pages are updated with latest information.

The best part of promotion is the official website of Peepli Live. It is a piece of creativity, takes time to load but definitely worth a watch. (I feel that they have goofed up in Hindi channel part, the script should have been Hindi.)

So far online performance is good and still there is about month's time for release. Good luck Amir!